Ukraine set for pay-DTT
January 20, 2014 11.04 Europe/London By Chris Dziadul
ZeonbudThe Ukrainian DTT operator Zeonbud is set to launch a pay-TV service offering viewers 20, mostly foreign channels.
According to ProIT and AKTR, it has been undertaking trials and will give a debut to the service – which will cost UAH35 (€3.09) a month to receive – in the first quarter.
Significantly, Zeonbud is expected to use a different business model to that for its FTA DTT offer, paying for the channels rather than receiving a payment for them.
In that respect, the pay-DTT service would operate on the same basis as cable and DTH platforms in the country.
Zeonbud first revealed plans to launch a pay-DTT operation at the end of 2012, with a launch predicted for Q1 2013.
Reaction to the possibility such a service have been mixed in the local pay-TV industry, with some fearing it and others, among them Viasat, welcoming the prospect of competition.
Zeonbud currently offers its viewers a total of 32 channels on four multiplexes.