Content infusion for DD Urdu channel
Rebecca Hawkes | 21-01-2014
Doordarshan (DD) Urdu is aiming to captivate audiences with a slew of new content – from literary fiction to reality TV shows – scheduled for transmission between 6.30pm and 10pm each evening.
The Indian state broadcaster has commissioned 40 new multi-genre programmes, including the Mukta Arts production of what it terms a 'showcase serial based on the memorable works of Urdu literary stalwart Saadat Hasan Manto. Classic Urdu literature including Bagh-o-Bahar will also be represented on the channel.
Musician Ila Arun will direct an hour-long musical reality show called Main Khayal Hoon Kisi Aur Ka, Mujhe Sochta Koi Aur Hai, scheduled to air on Sundays at 8pm.
A new TV show for children, Nasha Masiha, will also feature in the new season's content, along with a docu-drama named Hindustan Ki Talash written by Minister Sh. Salman Khursheed, and devotional and patriotic music with Naghma-e-Marifat, Sada-e-Watan and Junoon-e-Ghazal. TV series Akhir Kab Tak, Aangan, Firangee and Chiraagh also feature in DD Urdu's new line-up.
Two new Urdu chat shows, a health programme, a cookery show, and a travel programme will also join documentaries on science, art and poetry.