Free Your Mind reinforces technological infrastructure

Juan Fernandez Gonzalez | 21-01-2014

Spanish post-production company Free Your Mind has expanded its technological infrastructure by purchasing a SGO's Mistika DI and Finishing 2K System.

According to the company, the purchases are due to the firm's strategy of maximising on its commercial and film production strengths.

Mistika's system features include colour grading toolsets, optical flow, RAW format and codec support, real-time performance, openness, speed, DCP creation, high resolutions (UHD), stereo 3D and the ability to serve as a central hub for complex workflows.

"This second investment in Mistika reflects our bet on SGO's advanced technology; it's impressing how Mistika combines a familiar timeline-based editing and layering workspace seamlessly with colour grading and compositing tools that have been used on some of Spain's most high-profile productions," explained Eduardo Jiménez, senior partner at Free Your Mind.

Free Your Mind is a motion graphics and post-production house which is associated with big brand name commercials, namely Vodafone, National Lottery, Gillette, Burger King, Verti and PlayStation Vita among others.

"This is a very exciting time for Free Your Mind as they recognise Mistika is the perfect system for them in a very competitive sector. With Mistika's technology and advanced toolsets at their fingertips, they are sending out a clear message: they are a company that thinks ahead", added José Luis Acha, regional sales manager at SGO.