Star India enters lengthy tie-up with International Hockey Federation
Rebecca Hawkes | 22-01-2014
The International Hockey Federation (FIH) and 21st Century Fox-owned Star India have signed an eight year strategic partnership to improve and expand the international reach of hockey broadcasting.
As part of the agreement, the Star India network Star Sports will act as host broadcaster and produce and distribute all key FIH events around the world – a similar role it already holds with the International Cricket Council (ICC).
"Not only will Star Sports promote hockey worldwide between Olympic Games' cycles, which is incredibly important to sustaining interest in hockey, but it will make our sport much more interactive and entertaining," said Leandro Negre, president of the International Hockey Federation.
Nitin Kukreja, head of Sports Business, Star India, added: "Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight-year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India."
The strategic partnership with FIH, which will run from January 2015 to December 2022, follows a partnership between Star Sports and Hockey India in 2013 to launch the Hockey India League (HIL), which was broadcast in more than 80 territories.
"The sport has a glorious heritage in India and we believe that it has a tremendous future. We will work closely with FIH and invest in production to ensure that hockey reaches its full potential. As we have done with HIL, we will aim to innovate and create an exciting visual spectacle for international viewers," said Kukreja.