Terra is firm option for advertising, professional events
Parent Category: News | 23-01-2014
Chile's Terra streaming service is becoming a strong broadcasting option for advertising and professional events, according to the latest figures published by the company.
With nearly 300,000 viewers in November, Terra was the main streaming platform in Chile for the PS4 launch, the launch of the Canon EOS 70D, and the Coca-Cola Cup, among other events.
Terra's website has over five million unique users per month and over 120 million visits to its Web pages, far above its closest competitors. The company is taking advantage of such success to improve the commercial side of its streaming platform.
"Terra streaming is a useful and powerful tool, allowing the companies to spread their message through the audience," explained Carlos de Urresti, the platform manager. "The companies used to have commercial events go unnoticed by the audience because they missed the proper diffusion channel."
During November, the PS4 launch received 28,000 plays, a Fiat event 65,000, a Subaru presentation 51,000 and the Coca-Cola Cup over 40,000 for the second consecutive year.
Terra Streaming is available in the entire Latin American region, Brazil and the US and
has several servers spread throughout the continent, which brings stability to the online platform. In addition, the player is able to adapt content itself, depending on the user's broadband.