yes launches multiscreen service
January 23, 2014 08.05 Europe/London By Chris Dziadul
Yes_LogoThe Israeli DTH platform yes has opted for the Viaccess-Orca COMPASS content discovery platform to support its new yes GO TV Everywhere service.
Yes GO is the first multiscreen TV offering in the country, delivering personalised video streams to TVs, PCs, tablets and smartphones, and through COMPASS it will recommend content to viewers based on personal tastes and viewing habits.
Commenting on the development, Dovev Goldstein, head of business development and products department at yes, said: “After successfully powering recommendations for our ‘My TV’ service in March 2013, Viaccess-Orca continues to be a trusted content discovery and recommendation partner.
“By enabling us to learn and understand viewer tastes and demands for content, and recommend personalized content that keeps subscribers loyal to our service, Viaccess-Orca’s COMPASS will increase subscriber satisfaction and revenue streams. COMPASS simplifies content consumption for our subscribers, making it a much more rewarding experience.”
Yes GO will offer subscribers over 50 live TV channels and thousands of hours of VOD content. During the launch period, it will be made available free of charge to all yes VOD customers and NIS19.90 (€4.20) a month for those without VOD.
Haggai Barel, deputy CEO at Viaccess-Orca, added: “yes is the most innovative TV provider in Israel. We are privileged yes chose Viaccess-Orca as the driving force behind content discovery and recommendations for its new multiscreen service, and we’re proud to announce that COMPASS will now power more than six million video subscribers around the world.
“COMPASS brings yes Go subscribers closer to the content they really want, allowing yes to differentiate itself in the market, offer subscribers a next-generation user experience, and take advantage of new and increased revenue streams.”