Export of Turkish drama nets US$150 million

Rebecca Hawkes | 24-01-2014

The growing popularity of Turkish drama abroad resulted in export revenues of US$150 million in 2013, the Prime Ministry Office for Public Diplomacy (KDK) has revealed.

More than 70 Turkish dramas are now exported to 54 countries, reports Hurriyet Daily News. Ukraine, Pakistan, Russia and China imported Turkish drama for the first time in 2013, while their popularity in the Middle East, the Balkans, Central Asia and South America continues unabated. Indeed, 84 million Middle Eastern viewers watched the final episode of the TV series Gümüş (Noor).

Other popular Turkish TV exports include Muhteşem Yüzyıl (Magnificent Century), Fatmagül'ün Suçu Ne (What is Fatmagül's Fault), Adını Feriha Koydum (I Named Her Feriha) and Aşk-ı Memnu (Forbidden Love).

Most Turkish channels now broadcast around 100 new local productions a year, with these shows being sold for export at somewhere between $500-$200,000 per episode, according to the Culture and Tourism Ministry.