Comcast inks San Francisco 49ers stadium and broadcast deal

Michelle Clancy | 27-01-2014

Comcast and NBCUniversal have inked a ten-year agreement with the San Francisco 49ers American football team and Levi's Stadium to deliver stadium-wide Wi-Fi access, mobile connectivity, IPTV and HD video boards measuring over 13,000sq ft.

The 49ers will play their first NFL season at Levi's Stadium in 2014, which will also host the Super Bowl in 2016.

The leading US cable MSO will use assets from multiple business units Comcast Cable, Comcast Business, regional sports network Comcast SportsNet (CSN) Bay Area, and local NBC-owned station NBC Bay Area to provide the in-house video feed to all television monitors at Levi's Stadium, as well as video services in specific areas of the venue under the company's Xfinity brand. This will allow spectators to view ancillary programming while attending concerts and other events at the venue. In addition, interactive Xfinity-branded kiosks will be installed throughout the stadium, allowing fans to sample Xfinity products and have a hands-on interaction with new technology.

The Comcast SportsNet Bay Area will also build a 1,000sq ft TV studio CSN Bay Area Studios at Levi's Stadium for game-day broadcasts and more than 400 hours 49ers-related programming on CSN Bay Area and NBC Bay Area. Also, NBC Bay Area will feature 49ers content including practice video and exclusive interviews, as well as historical video from the team's archives. The station will also air 49ers Way and The Faithful, which can be re-broadcast on CSN Bay Area. This programming agreement further strengthens NBC Bay Area and CSN Bay Area's existing partnership in providing sports content and coverage in the market.

"We look forward to providing Bay Area viewers with first class 49ers content over the next ten seasons," said Richard Cerussi, president and general manager of NBC Bay Area. "NBC has a long-standing association with the NFL and we are thrilled to be the official broadcast partner of the 49ers, particularly in 2014 a partner of the new Levi's Stadium."

Beyond professional video, Comcast will provide fibre-based Ethernet Internet access and video capabilities throughout Levi's Stadium, sponsorship of free Wi-Fi for fans, and cloud-based voice and unified communications services for employees at the stadium and at the team's corporate offices.

"The mission for Levi's Stadium has always been to create an unparalleled game-day experience through the use of innovative technology," said 49ers CEO Jed York. "Comcast is the perfect partner to help us achieve that goal, as the services they provide will allow our fans to customise their individual stadium experience through the use of their own mobile devices."