CrowdOptic gains new funding for Google Glass-based broadcast tech

Michelle Clancy | 27-01-2014

CrowdOptic, which curates and broadcasts live streaming video from Google Glass and other smart devices to stadium scoreboards, mobile devices and live TV, has snagged additional (but undisclosed) debt financing from Silicon Valley Bank, as well as other key existing investors.

CrowdOptic's software, which detects where smart glasses are aiming and creates instant, live broadcasts using Google Glass video footage, has been adopted by a few sports franchises so far, including Stanford Athletics and the Sacramento Kings.

"We power a one-of-a-kind experience by crowdsourcing extraordinary live Google Glass footage and broadcasting the content throughout sporting venues," explained CrowdOptic CEO Jon Fisher. "With our system for curating content based on where crowds are looking, we are able to capture and instantly rebroadcast the most dazzling, action-level highlights."

CrowdOptic works by analysing video streams in real time to determine where the most fans are aiming their devices. It then automatically identifies all video of a moment that rates important, and streams the feed of that highlight in real time to broadcast media.

"The 'killer' combo is our technology, which knows where people are looking, and Google Glass, which can be activated with head movements," said Fisher. "The resulting combination makes extraordinary things possible, such as people swapping vantage points in a crowd just by looking at each other."

While an estimated 87,000 smart glasses shipped in 2013, global shipments of wearable smart glasses are predicted to reach ten million each year by 2018, according to the research firm Juniper Research.

"Pervasive smart glasses in sports arenas will mean people will be able to access content by looking, as well as by dialling up screen-based applications," said Fisher.