AppTek takes Al Arabiya to English-speaking world
Michelle Clancy | 27-01-2014
Applications Technology (AppTek) is to provide Al Arabiya News TV with a subtitling service to allow for the first time English-speaking audiences to follow an Arabic-language TV news channel designed for audiences in the Middle East.
The idea is to take advantage of the online video platform to open up new markets and the translated broadcast service — one of many features of Al Arabiya's redesigned English website launched in early December 2013 — will provide a number of key news bulletins and programmes, fully subtitled in English, one hour after their original broadcast time in Arabic.
Viewers will also be able to search the Al Arabiya News Channel's entire 24-hour output in English, with the ability to download video clips and see subtitles showing translations of the original Arabic broadcasts.
"The new subtitled video service on the English website will grant Al Arabiya a cutting edge, allowing us to broadcast simultaneously in several languages and enhance our presence on additional platforms," said Abdulrahman al-Rashed, general manager of the Al Arabiya News Channel, which this year celebrates its ten-year anniversary.
"In the past ten years, Al Arabiya became renowned for its unique coverage of the region and the world, as well as its exclusive interviews, and with the launch of this service, we will enable millions of viewers to benefit from our rich content in their own language and through their preferred platforms," he added.
Editor-in-chief of the English-language service, Faisal J Abbas, added: "We hope that the new English website will help in bridging the gap and making the Arab world more comprehendible at a time when the situation in the region couldn't be more complicated."