Sky creates new YouTube channel
January 27, 2014 09.05 Europe/London By Julian Clover
Sky is to launch a dedicated YouTube channel that will allow viewers to watch entire episodes of its first run content.
Sky First Episodes launches on Saturday February 1 and will include full episodes of shows including International Emmy award-winning Moone Boy (Sky 1), starring Chris O’Dowd. Other Sky shows available on the channel at launch include The Tunnel (Sky Atlantic), Moonfleet (Sky 1) and A Young Doctor’s Notebook (Sky Arts). More shows will be added regularly over the coming months.
Naomi Gibney, Sky’s Director of Entertainment, Marketing and Digital, adds: “We’re passionate about delivering truly great TV – and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves. The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows.”
The new marketing campaign has been designed to showcase Sky’s homegrown drama and comedy.