Sky launches YouTube channel in major content campaign
Parent Category: News | 27-01-2014
Aiming to cash in on what it calls its biggest year of entertainment, BSkyB has begun a new marketing campaign that for the first time offers users the opportunity to sample entire episodes of Sky shows via online video, in particular YouTube.
During 2014, Sky has committed to invest £600 million in British content across its channels — Sky 1, Sky Atlantic, Sky Arts and Sky Living — in 2014. Sky will launch new home-grown drama including Fleming and HBO's True Detective on Sky Atlantic and The Smoke on the flagship entertainment platform Sky 1.
Yet perhaps the key development is the creation of the Sky First Episodes YouTube channel. Set to launch on 1 February, the channel will offer viewers the ability to watch first and full episodes from some of Sky's biggest shows such as Moone Boy, The Tunnel, Moonfleet and A Young Doctor's Notebook. More shows will be added regularly over the coming months.
"We're passionate about delivering truly great TV — and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves," commented Naomi Gibney, Sky's director of entertainment, marketing and digital. "The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows."