E! Entertainment heads to Russia, CIS
Rebecca Hawkes | 28-01-2014
Universal Networks International will launch E! Entertainment Television in Russia and the Commonwealth of Independent States (CIS) in the second quarter of 2014.
Regional pay-TV networks including MTS, Rostelecom Akado, Beeline and NTV-Plus will deliver the channel, providing viewers with series such as Keeping Up With The Kardashians, Fashion Police and #Rich Kids of Beverly Hills.
"E! Entertainment Television is a core channel brand for Universal Networks International and the launch of the brand in Russia and the CIS is an exciting development for both the channel and our business in these markets," said Satpul Brainch, executive VP and managing director, Universal Networks International.
"We look forward to the channel resonating with viewers and advertisers across the region."