Crackle sets OTT streaming record

Michelle Clancy | 30-01-2014

Sony Pictures Television's subscription-free over-the-top (OTT) offering, Crackle, has set a record for itself with one of its original series, Comedians in Cars Getting Coffee. The show, which stars Jerry Seinfeld, has seen 25 million streams, taking the title for the No 1 original series on the service.

In each 18-minute episode, Seinfeld picks up another comedian in his car, and they drive around bantering. Season three of Comedians in Cars Getting Coffee has showcased an all-star line-up with Louis CK, Tina Fey, Jay Leno, Patton Oswalt and Todd Barry. The season finale will air Thursday 6 February with Howard Stern.

Since the premiere of season one, Comedians in Cars Getting Coffee has grown tenfold and continues to grow quarter-over-quarter, Sony said.

Crackle also announced a fourth season of the hit earlier this year. The popular Web series will continue with six new episodes, available exclusively on Crackle platforms and

Seinfeld is the executive producer of Comedians in Cars Getting Coffee, which is produced by Sony Pictures Television's Embassy Row.