MTG wants its MTV with Viacom online content and sales deal

Editor | 30-01-2014

Another day, another deal for Modern Times Group (MTG) which has now begun a partnership with Viacom International Media Networks to offer exclusive advertising-funded video-on-demand (VOD) content on its roster.

The new online advertising sales agreement follows earlier deals between MTG and Viacom, whereby MTG already sells airtime on Viacom’s linear channels MTV, Comedy Central and VH-1 as part of its free-TV advertising sales packages in Denmark, Norway and Sweden.

Under the terms of the new arrangement, MTG will be able to offer VOD access to Viacom’s MTV and Comedy Central channels in MTG’s free-TV online TV catch-up services in Sweden, Norway and Denmark from 4 February. This means MTV and Comedy Central content will therefore be shown on,,, and in Sweden; and MTV content will be shown on, and in Norway, and on in Denmark. MTG will also handle advertising sales for Viacom’s online platforms, and sell the combined online reach of the MTG and Viacom online catch-up TV services to advertisers.

Commenting on the deal, Jørgen Madsen Lindemann, president and CEO of MTG, said: “This is a key new step in the development of our strong partnership with Viacom, and reflects our determination to be the leading online and offline provider of high quality and relevant entertainment products in all of our markets. This exciting content and sales agreement will provide our online viewers with even richer and more varied content experiences through multiple screens and devices, and provide our advertising customers with increased reach and impact”.