Shazam teams up with TMS

January 30, 2014 08.55 Europe/London By Robert Briel

shazamTMS and Shazam have announced that Shazam for TV is now powered by On Entertainment data from TMS.

The Shazam App automatically detects what TV viewers are watching using proprietary audio content recognition (ACR) technology. The app then delivers users related content including cast and program me information and more.

“Shazam’s mission is to create interesting, compelling and, most importantly, relevant mobile experiences when people use the Shazam App while watching television. TMS’ entertainment data enables us to successfully deliver a great experience to our users whenever they want to engage with their favorite shows,” said Rich Riley, CEO at Shazam.

“Shazam’s use of TMS’ On Entertainment data ensures highly engaging mobile experiences for TV-loving consumers,” said Shashi Seth, president of Tribune Digital Ventures, which includes oversight of TMS. “By providing the richest program-related data available anywhere, TMS helps companies like Shazam leverage popular TV content, build affinity among users and ultimately grow their businesses.”

The Shazam application is available for free download in the iTunes App Store, Google Play, Amazon App Store and AT&T’s AppCenter.