National Geo's Genius goes international
Gabriel Miramar-Garcia | 31-01-2014
Independent content distributor DRG has partnered with US cable network National Geographic Channel and producer Stephen David Entertainment on a project to distribute Genius globally – a miniseries event celebrating the world's greatest minds, men and women who have dictated the way history has unfolded throughout the years.
The eight-hour special will tell the story of the great innovators from Samuel Colt and Alexander Graham Bell to Steve Jobs and Mark Zuckerberg, and is set to premiere in the US in 2014, entitled American Genius.
"We have been looking for the right way to tell the incredible stories of the passionate people who truly shaped our world today, and with Stephen David and his talented team at the helm, we are confident this is going to be a landmark television event," said David Lyle, CEO of National Geographic Channels.
DRG meanwhile has acquired international rights to both the format and finished programme.
"Not only do we believe that Genius will appeal throughout the world, we are also working on creating country-specific versions so that we end up with an international library," said Jeremy Fox, DRG's CEO.