IMG takes stake in LiveClips personalised multiscreen video service
Joseph O'Halloran | 01-02-2014
Offering a fascinating insight into the future of the markets it serves, sports marketing company IMG Worldwide has taken a minority equity stake in real-time, personalised multiscreen sports video technology company LiveClips.
Working directly with rights owners, broadcasters and digital media publishers, LiveClips enables sports fans to see customised highlights after capturing live, post-game and archived content—then applying normalised metadata, preparing it for digital distribution—and then delivering it to a user’s device. Through this process, LiveClips creates an extensive searchable video library of highlights that can be stitched together for broadcast use or digital delivery.
Describing the target of its investment as a company whose technology represents “a paradigm shift in experiencing live sporting events”, IMG Worldwide will use the LiveClips platform to create and deliver personalised sports highlight experiences to its customers around the World. IMG adds that its investment will allow LiveClips to continue expanding its cloud-based technological capabilities while pursuing similar partnerships with other sports broadcasters, rights holders and licensees.
“Sports fans are no longer willing to remain tethered to a sporting event for hours; what they want is the ability to be provided personalised video experiences that are delivered to them in real time on the device of their choice,” commented LiveClips Chairman and CEO Lewis Bakes. “IMG’s investment and their decision to entrust our technology to power the delivery of personalised video content to broadcasters around the world is as good as it gets for a company like ours. IMG negotiates, distributes and delivers sports content to hundreds of customers around the world. Through our relationship with IMG, we have been provided a unique opportunity to capitalise on the explosive global demand for video content on smartphones, tablets, smart TVs and mobile computing devices.”
“Today’s global sports fans monitor multiple teams, games and players and watch content on their TV, smartphone and tablet, sometimes all at once. There is tremendous demand for the type of customised real time video experiences LiveClips enables us to provide to our customers,” concurred Tyler Nevius of IMG.