NBCU+ launches new advertising product suite
Editor | 01-02-2014
NBCUniversal and parent company Comcast are combining to launch a suite of new advertising products designed to increase the effectiveness of media buys through consumer segmentation, advanced analytics and targeting.
NBCU+ Powered by Comcast products are designed to allow advertisers to enhance their media plans by matching their own consumer data, and third party consumer data, with anonymised Comcast subscriber data to optimise national campaigns across the NBCUniversal portfolio on linear television and target them at the household level on video on demand (VOD) inventory. The launch is the first of its kind and part of a series of such moves by from NBCUniversal and Comcast Media 360, intended to make best use of the corporate entity’s reach and scale.
"As our advertising partners are being challenged to improve the effectiveness of their campaigns, our ability to optimise and target our media beyond traditional demographics with scale is a unique offering that NBCUniversal can now provide thanks to our cutting edge partnership with Comcast Spotlight," explained Linda Yaccarino, President, Advertising Sales, NBCUniversal.
Added Charlie Thurston, President, Comcast Spotlight: "NBCU+ Powered by Comcast takes the collaboration between Comcast Media 360 and NBCUniversal to another level by jointly delivering measurement and targeting solutions for high-value consumer segments across multiple marketing categories."