Convergent services boost ONO
February 1, 2014 18.11 Europe/London By Chris Dziadul
Ono New HQSpain’s leading cable operator ONO gained more than 65,000 clients for its TiVo service in Q4 2013, ending the year with a total of 323,000, or more than 40% of its TV customer base.
In its latest set of results, the company, which also points out that it made the new ONO TV Online service available to all its TV clients in November, says that its aim is to “position TiVo as the benchmark product in the pay-TV market, differentiating the company from its competitors via advanced services and innovative and easy-to-use features”.
ONO recent commercial push saw it end 2013 with a total of 5,234,000 services. It had 1,868,000 customers, gaining 7,000 new ones in the last quarter.
Mobile services saw particularly strong growth, with 183,000 new subscriptions from October to December, of which more than 160,000 switched from other mobile operators.
ONO closed the year with 1,085,000 mobile lines, with ONO homes having on average 1.7 mobile lines.
ONO says its success is mainly due to the focus and popularity of convergent offers.
In the broadband sector, it added 9,000 new clients in Q4 to end the year with 1,531,000.
Significantly, in the high-speed segment of more than 30Mbps, it gained 31,000 to reach 811,000, or 56% of the total fibre client base.
By updating its product offer, focusing exclusively on speeds over 20Mbps, adding a loyalty campaign and a competitive convergent offer ONO was able to reduce its net churn rate by more than 2 percentage points, ending the year at 20%.