NanoTech names Netflix co-founder as content advisor

Michelle Clancy | 03-02-2014

4K UltraHD specialist NanoTech Entertainment has named Netflix and Redbox pioneer Mitch Lowe as the head of its Content Advisory Board.

Lowe will help with advancing NanoTech's major studio relationships as it expands its 4K UltraHD business. "I am very excited about joining NanoTech and helping them define the next generation of video-on-demand (VOD) with their 4K UltraHD initiative," he said, commenting on his new role. "Having seen their successful debut of the Nuvola NP-1 at CES earlier this month, I think NanoTech is uniquely positioned to deliver the future of television."

Lowe, along with Reed Hastings and Marc Randolph, hatched what would become Netflix in 1997. After serving as vice president of business development and strategic alliances for Netflix until 2003, Lowe left to work on a video-rental service that eventually became Redbox he was COO and president of the kiosk-based video rental company until 2011. Since then, he's been acting as a consultant.

Lowe's career in the video business started in the 1980s with Video Droid, an early movie rental machine that he then sold to a Japanese ATM company. He then opened a successful chain of video rental stores, before creating a business that built websites for video rental stores.