AOL beefs up Hispanic content stable with MiTú syndication
Gabriel Miramar-Garcia | 03-02-2014
MiTú, a multiscreen network dedicated to Latino content, has closed a content licensing agreement with AOL to syndicate its original and partner-produced content to AOL in both English and Spanish.
The agreement will cover across all of AOL's digital platforms, including The Huffington Post, AOL On and its Hispanic content network, Voces.
"This deal allows us to provide AOL, one of the world's strongest and most recognisable digital platforms for news, entertainment and sports, compelling video content geared towards the Latino community," said CEO and MiTú partner Roy Burstin. "We believe that this relationship helps to better serve today's exploding Hispanic audiences who have demonstrated a passionate appetite for MiTu's English and Spanish language, culturally relevant video content."
MiTú partners with talented Latino content creators to launch and grow their English, Spanish and Portuguese-language digital video channels, expand their audiences, scale their production, and connect them with the global marketplace. Led by Latino TV industry veterans Doug Greiff, Beatriz Acevedo, and Roy Burstin, Chernin Group-backed MiTú Network launched in the spring of 2012. It has grown to more than 45 million global unique viewers consuming over 200 million monthly video views and driving nearly ten million hours of engagement per month, according to YouTube Analytics.
"At AOL On, our mission is to provide our audiences with the most current and meaningful video content available," said Frank Besteiro, vice president and head of business development and partnerships for AOL Video. "Our partnership with MiTú is part of a larger effort to expand our content offerings for multicultural audiences. We see this partnership as an excellent way to supplement our video catalogue with high quality content across a range of topics for our growing Hispanic audience."