On-demand STBs drive strong Q4 for Freesat
Editor | 03-02-2014
Sales of Freetime set-top boxes — which offer access to on-demand services, pause/rewind of live TV as well as seven-day catch-up — have contributed to a strong end of 2013 for UK free-to-air satellite operator Freesat.
For the three months ended 31 December 2013, Freesat added 31,000 homes to its customer base, bringing total households served to over 1.8 million and a reach of over 3.8 million viewers.
During the quarter, Freesat launched a HDTV version of its Freetime catch-up box, and this variant now accounts for one in three of sales of the offering. Freetime boxes now account for 40% of all Freesat STB sales.
Commenting on the results, Freesat managing director, Emma Scott, said: “Freesat’s strong results in Q4 demonstrate the continued appeal of high quality TV without expensive contracts. With a Freetime box viewers are able to access over 200 TV and radio channels for free as well as being able to roll back the TV guide to access programmes from the past seven days, ensuring that they don’t miss any of their favourite shows.
"This quarter we are particularly proud of the success of the Freetime catch-up box which has been extremely popular with new users and allows even more viewers to benefit from Freesat’s market-leading Freetime technology. We’re pleased to say that our strong momentum has continued into the New Year with continued growth in household penetration and the successful launch of the Freesat mobile app.”