Nova actions impact on Czech market

February 3, 2014 09.25 Europe/London By Chris Dziadul

nova-tv-newThe Czech TV ad market shrunk by nearly 8% in 2013 due to changes in the pricing policies of CET 21, the operator of TV Nova, the country’s leading broadcaster.

Data published by admosphere, a subsidiary of Mediaresearch, shows that advertising on TV screens had a total price list of CZK27.8 billion (€1 billion) in 2013, down 7.7%, or CZK2.3 billion, on the total a year earlier.

The internet was the best performing medium in 2013, growing by almost one-fifth to CZK6.5 billion, while the total market, with the exception of radio, for which a year-on-year comparison was not possible, shrunk by 2%.

Admosphere notes that the entire market was strongly influenced by developments in the pricing of TV commercials.