Arte targets audience rise in Germany
Pascale Paoli-Lebailly | 04-02-2014
Audience figures are rising in both countries in which it broadcasts, but the French-German public channel Arte is still aiming to increase its viewer numbers in Germany.
According to Veronique Cayla, president of Arte GEIE and Arte France board, the channel's German audience rose 18% last year to 0.9%. Arte follows the same trend on the Web now that German public channels are authorised to invest in this segment. It has seen the highest increase in years due to the stiff competition that exists between pubcasters.
Comparatively, in France the channel increased its audience share by 30% over the last two years, passing the 2 % mark.
In terms of programmes, Cayla, who met on Monday with French media journalists, pointed out that more and more shows are finding success in both countries. This is especially true of historical documentaries, and more recently cultural formats.
However, TV dramas and series aren't finding such success and contemporary fiction is even less popular.
The Danish political TV series Borgen hadn't been a hit with audiences in Germany prior to season three, whereas it found public acclaim from the very beginning in France.