VOD market on the rise in Germany

Jörn Krieger | 03-02-2014

Video-on-demand (VOD) has woken up from its deep sleep in Germany, with four million Germans using fee-based online video libraries in 2013, on average renting eight movies and buying eight movies.

In total, the German VOD industry recorded a turnover of €163 million in 2013. By 2018, the turnover is expected to climb to €449 million. These are the first results of the Video-on-Demand Forecast 2018 report that German consultancy Goldmedia will release in February.

In early 2014, there were around 50 VOD providers in Germany with different business models, for example maxdome, LOVEFiLM, iTunes, Videoload, Watchever and Snap by Sky.

If a large US player such as Netflix or Hulu launches in Germany, Goldmedia expects subscription models to become the main source of revenue at which users gain unlimited access to the whole library instead of paying separately for individual movies or series episodes. Goldmedia also expects market consolidation if this scenario takes place.