Sky inks new wholesale agreement with TalkTalk

Editor | 04-02-2014

Aiming to continue its great momentum in the TV arena, UK ISP TalkTalk has extended its content partnership with Sky.

Despite falling profits, the YouView consortium founder member announced in November 2013 that it had enjoyed strong year-on-year growth for its IPTV business line, claiming to own the fastest growing TV business in the UK. The launch of the Essentials TV package led to 167,000 TV net additions in the second quarter alone, driving a Q2 base of 557,000 which is expected to result in a year-end total of nearly a million.

Through its new agreement, TalkTalk says that it will continue to offer its customers a selection of Sky’s entertainment channels for another three years, as well as premium content from Sky Movies and Sky Sports. In addition to the linear channels, TalkTalk will also now offer catch-up content from channels including Sky 1, Sky Living and Sky Arts.

"This deal further cements TalkTalk's position as the destination for value-seeking families who want flexible access to great content,” said Tristia Harrison, managing director, TalkTalk Consumer. “We are delighted to have further extended our relationship with Sky. This builds on our announcement last November that we would be offering Sky Movies and Sky Sports on-demand to subscribers at no extra cost."

Sky will also enhance the availability of NOW TV, its Internet TV service, on TalkTalk’s YouView service. Until now, only on-demand content from NOW TV has been accessible through the YouView platform. However, following the introduction of multicast technology, all live Sky Sports channels on the NOW TV service — including Sky Sports 1, Sky Sports 2, Sky Sports 3, Sky Sports 4, Sky Sports F1 and Sky Sports News — will be available to all of TalkTalk’s YouView customers on a day pass basis.

‘We’re delighted to have broadened our partnership with TalkTalk through this new agreement,” added Mai Fyfield, Sky’s group director of strategy and business development. “As we embark upon our biggest ever year of entertainment, it allows us to extend the reach of must-see content and further grow our wholesale business. We continue to build strong, mutually beneficial partnerships that allow us to bring our great channels to even more UK homes.”