TDC says integration the key
February 4, 2014 11.37 Europe/London By Julian Clover
Carsten DillingTDC has said its strategy of providing integrated solutions to families and couples have proven to be a success. Products that combine TV, broadband and mobile services have resulted in a 46% share of high-spending households spending more than DKK 600 a month.
“Our strategy is to offer solutions covering the needs of entire households, and we are pleased to see this is paying off. We are also aiming to further increase customer satisfaction while compensating for the restricted pricing evident in this highly competitive market where attractive new services are constantly in demand,” says Carsten Dilling, CEO of the TDC Group.
However, the decline in revenues has continued with a reduction to DKK 24.6bn against DKK 26.2bn in 2012. The group described sales of mobile services in the Nordic region as disappointing.
An additional 5,000 TV households have been added under the TDC brand and the relaunch of a full rate TV product, with 4,000 takers, compensated for the loss of 10,000 YouSee cable customers in the so-called organised sector.