blinkx adds Hallmark Channel content to online video stable

Parent Category: News | 04-02-2014

The Hallmark Channel and Hallmark Movie Channel have signed on to offer users of the blinkx online video search engine access to how-to clips, Kitten Bowl highlights and additional original content. And, leveraging its AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with Hallmark parent Crown Media.

Hallmark Channel will offer blinkx's audience exclusive clips from its daily home and family broadcasts, covering everything from sit-down interviews with stars to how-to and DIY clips. The clips cover a range of lifestyle programming, from expert advice on home remedies and creative craft projects to celebrity interviews and pop music performances.

"Online audiences are constantly searching for professional how-to videos, covering everything from quick cookie recipes to renovating their entire homes," said Dan Slivjanovski, senior vice president and CMO at blinkx. "We're extremely happy to partner with Hallmark Channel, a well known and trusted brand in home and family content, to bring blinkx viewers not only a wide variety of expert lifestyle advice but also family-friendly entertainment clips."

blinkx offers users an engine to find highly targeted, relevant rich media on the Web. The company has signed more than 1,100 partners and indexed over 35 million hours of video and audio content to date.

"As the leading destination for family-friendly programming on linear television, we know how critical it is to our business in an increasingly digital world that we expand our presence online," said Ed Georger, executive vice president advertising sales and digital media at Crown Media. "With its diverse video-viewing audience searching for everything from DIY holiday décor to adorable animals, blinkx is an ideal partner for Hallmark Channel and will be instrumental in helping us extend the reach of our brand in the digital landscape and draw new viewers back to the network."