NBC to use Adobe Primetime to support TV everywhere for Sochi Winter Olympics

Parent Category: News | 05-02-2014

NBC Olympics has selected Adobe Primetime, the TV publishing and monetisation platform for programmers and pay-TV service providers, to power authenticated, TV everywhere video from the 2014 Winter Olympic Games in Sochi across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others.

NBC subscribers will be able to view all competitions, highlights and other content live and on-demand on NBCOlympics.com and the NBC Sports Live Extra App.

"By using the Adobe Primetime video platform, NBC Sports will be able to reach more screens and deliver premium video experiences to digital viewers of the 2014 Olympic Winter Games," said Jeremy Helfand, vice president of Primetime at Adobe.

Microsoft and Adobe have partnered to integrate Primetime's video delivery and packaging technologies into Azure Media Services. This gives broadcasters the scalability to reach all of Primetime's enabled devices, including desktop, iOS, and Android, with online video and ads.

Adobe has also partnered with major operators to offer viewers auto-authentication to TV everywhere based on individual IP addresses. These IP addresses are cross-referenced with their video subscription, providing millions of viewers instant access to the Games online without having to memorise their login information when they connect from their homes.

First-time viewers visit NBCOlympics.com or the NBC Sports Live Extra App, they will be able to watch the Games online for 30 minutes through Adobe Primetime's Free Preview feature. After the time window expires, viewers will be prompted to verify their video subscription using their login information. Each subsequent day, viewers will be able to watch five minutes of Olympic content, before being asked to verify their subscription. However, viewers only need to verify their video subscription once.

Users will receive broadcast-like ad experiences without buffering between content and ads that can be dynamically inserted.

"We are pleased to be working once again with Adobe and are confident Adobe Primetime will allow us to ignite even more excitement among fans watching the Games on the multi-platform offerings of NBC Olympics," said Rick Cordella, senior vice president of digital media at NBC Sports Group.