Reding to head Studio 100 new digital division

February 5, 2014 11.35 Europe/London By Robert Briel

Tom RedingBBC Worldwide’s Tom Reding is to lead Studio 100′s brand-new digital division.

As digital director, Reding will establish and lead a team responsible for commercial exploitation and digital marketing. The team is charged with ensuring that emerging Studio 100 digital products resonate with consumers.

Reding will be developing a long-term digital strategy for Studio 100, working across tablets and smart phones, consoles, social media and websites.

Reding was most recently head of digital entertainment and games for BBCWworldwide, working on digital products for shows including Top Gear and Doctor Who.

“It was a simple decision to join Studio 100 as I was struck by the entrepreneurial spirit that runs throughout the business,” said Reding in statement.

“My objective is to harness that ambition and extend Studio 100’s offer with digital products that will compete on a global scale. All the right ingredients for success are there—global brands, quality content, a strong team, a solid partnership network and top level support for digital transformation. It’s a very exciting time for Studio 100 and I can’t wait to talk about the products we have in production.”

Hans Bourlon, Studio 100 CEO, added, “We are delighted to have secured Tom Reding as our digital director. This appointment adds strength to Studio 100’s digital capabilities and we know that Tom’s skills and experience will drive this arm of the business forward into new and exciting areas.”