Pay-TV to reach a quarter of Sri Lankan TV homes by 2020

Rebecca Hawkes | 05-02-2014

Pay-TV will reach 24% of television households in Sri Lanka by 2020 from around 10% in 2012, according to a report from Dataxis.

In 2020, the research company also says 100% of television homes will receive digital signals. Sri Lanka's four-phase route to digital terrestrial television (DTT) is expected to see the switch off of analogue transmissions nationwide in 2017.

The Sri Lanka television market has many national and commercial TV services and a wide choice of TV platforms, including analogue and digital cable, satellite TV, and IPTV. It is mainly a free-to-air terrestrial TV market with a total of 23 TV licence holders. As of 2012, 16 broadcasters were in operation, according to the ITU.

"Amongst all the countries of the Indian subcontinent, Sri Lanka is one of the most diversified. Contrary to its bigger neighbours, it has a well developed terrestrial TV market with several private TV channels. As a consequence, pay-TV has not just developed because of a poor FTA offer controlled by the government, but for itself," says Dataxis.

Pay-TV is dominated in the south Asian country by direct-to-home (DTH) satellite platform Dialog TV, cable operator Lanka Broadband Networks (LBN), SLT Visioncom's IPTV service PEO TV, and TV Lanka from the digital satellite operator Electrotecks.