BBC World News to increase mobile, social media activities
Pascale Paoli-Lebailly | 05-02-2014
Aiming to "make social media in a context of global media", international news channel BBC World News is looking to expand on mobile devices and monetise social media activities this year.
A year after moving to BBC's Broadcasting House in London, the channel, which broadcasts in English 24 hours a day, has said that its website offering bbc.com is "one of the most respected brands on the internet".
Launched in November 2007, the site attracts 58 million unique visitors each month, COO Jim Egan stated at a press meeting in Paris on 4 January.
The website is accessible from PCs, tablets and mobile devices, and offers up-to-the-minute international news, business as well as sport and technology content along with in-depth analysis.
On social networks, BBC World News has so far attracted 4.7 million fans on Facebook, 5.5 million followers on Twitter and almost 15,000 on Instagram.
Carried in France on Canalsat and Numericable, BBC World News is available in more than 200 countries worldwide and in over 360 million households and 1.8 hotel rooms.
Commercially, this worldwide audience is sold to by advertisers on a both local and global scale.
Last in year in France, BBC World News achieved a notable breakthrough among brands in the luxury industry, as they were interested both by the international presence of the channel, in Asia for instance, as well as by the profile of its viewers.
BBC World News, which aspires to be No 1 among international news channels in the English-speaking territories, addresses demanding executive and business audiences with high purchasing power.
Also at the meeting, chief international correspondent and senior presenter Lyse Doucet, spoke about the channel's quality programming and in-depth coverage of international news. Doucet regularly anchors special TV and radio news coverage from the Middle East and North Africa.