VivaKi teams with Innovid to deliver interactive, immersive video brand experiences

Editor | 06-02-2014

Publicis Groupe subsidiary VivaKi has entered into a partnership with immersive video advertising platform provider Innovid to measure multiscreen interactive TV and video ads.

Innovid will act as a global preferred video advertising partner and says that the result of the partnership will be that Publicis Groupe agencies and their clients will be able to enhance their storytelling capabilities through increased awareness, engagement, and time spent with video advertisements.

"At VivaKi, we partner and build solutions that help deliver the right dynamic interaction, at scale, at the right place and time," said Frank Voris, CEO of VivaKi. "Innovid has become core to our mission of next generation storytelling by expanding what's possible with video across screens and devices."

Currently delivering to smartphones, tablets, connected TVs, and gaming consoles, Innovid says that it will also help address the fragmentation of video consumption across multiple screens by enabling brands to create, deliver, and measure interactive, dynamic, and pre-roll video experiences across screens on a single platform. Through its recent partnership with Cisco, Innovid will also provide a solution for broadcast TV and second screens which VivaKi clients will be able to integrate. As part of the partnership, Innovid will provide video performance data to VivaKi's centralised data service, SkySkraper to aggregate insights for clients.

"VivaKi is blazing the trail of innovation in digital solutions, and we have long been inspired by its dedication to discovering ways for brands to connect with consumers in meaningful ways," remarked Innovid CEO and co-founder Zvika Netter. "They have been a great partner to Innovid for several years now, so we are happy to take our partnership to the next level, opening up the opportunity to collaborate with the world's leading brands and agencies."