Broadcast industry to fend off OTT and cord-shaving threats
Editor | 06-02-2014
New research has revealed that the worst fears of pay-TV providers that their business would be eaten by over-the-top (OTT) players such as Netflix will not likely be realised.
In its first global survey enabling key players in the TV and media market to share their views on the future of the connected entertainment industry, the organisers of TV Connect found that nearly four-fifths of respondents believe that the rise of OTT and cord-shaving will not kill the broadcast model. Moreover, two-thirds of respondents don't believe that Netflix will be the dominant OTT provider in five years' time, predicting instead that the major OTT player will be Apple (41.7%), followed by Amazon/LOVEFiLM (39.6%). Google was predicted to lag behind in third place (16.7%).
Yet despite confidence in seeing off OTT providers, the survey also showed that pay-TV providers do have work to do. Almost four-fifths said that the broadcast user interface (UI) will need to be improved in order for pay-TV to continue to stay ahead of its OTT competition. Indeed an advanced UI providing a seamless experience on all screens partnered with increased flexibility was found to be pivotal for success of the broadcast model
"The Connected 100 responses reflect the changes that are already happening in the connected entertainment industry. It is rare to see experts agreeing to such an extent, for instance over 95% see cloud TV as a reality in the move towards true TV everywhere business models," said Joanna Jones, events director for TV Connect. "As expected, the research also highlighted that the broadcast community sees cord-shaving and OTT as threats. However, the survey also suggests that TV providers will combine TV everywhere and improvements in the user interface to stay ahead of the OTT specialists."
The participants of the Connected 100 survey include global decision-makers in the connected entertainment industry and include representation from leading organisations such as BSkyB, BT and Netflix. Their full responses to the study will be unveiled at TV Connect, alongside deeper discussions with regards to the results shared in the Connected 100 infographic. For more information about the event, visit http://tvconnectevent.com/.