Ericsson buys Azuki Systems

February 7, 2014 08.51 Europe/London By Julian Clover

Ericsson has further expanded its interest in the TV Anywhere space with the acquisition of Massachusetts-based Azuki Systems.

Azuki will sit alongside Mediaroom, the IPTV platform acquired by Ericsson last year. It offers adaptive bit rate and content protection technologies.

Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions at Ericsson said, “We are executing on our TV&Media strategy and Azuki adds key technologies and capabilities to extend our market leadership position. Traditional TV is shifting rapidly towards TV Anywhere. Azuki Systems further positions Ericsson to help customers deliver on the Networked Society’s global demand for customized and personalized media experiences that include content on any screen, any time across any network.”

Cheng Wu, CEO and co-founder of Azuki Systems, said: “Service providers, content owners and broadcasters face a range of challenges as they race to make content available on any device. Through worldwide deployments of our proven next generation video delivery solution, we have helped accelerate deployment and monetization of TV Anywhere services. Continuing this work as part of Ericsson will ensure that customers globally will have the most advanced support as they aim to deliver the best services for their subscribers.”

Azuki Systems was founded in 2008 and has 49 employees.