América Móvil sells Olympics rights to DirecTV
Juan Fernandez Gonzalez | 07-02-2014
DirecTV has purchased the broadcasting rights for Sochi's Winter Games, starting today (7 February), and the Rio Olympics in 2016. The satellite network is the third in Latin America to buy the rights from América Móvil, following ESPN and FOX.
The sports signal purchased the Sochi rights only a day before the Games started and will broadcast the winter competition from Russia until 23 February. The rights for the Olympic Games in Brazil cover broadcasting from 5-21 August 2016.
The DTH (direct-to-home) operator will launch Olympics-related programming through the multiscreen environment, enabling every kind of connected device to screen the sports event live.
"We continue to be present at worldwide sports event and this time bringing innovation, as our subscribers will be able to watch the competitions on PCs, tablets and smartphones," said Rick Nerod, senior VP for programming at DirecTV Latin America.
The sports competitions will be also broadcast in Latin America by América Móvil's Claro, ESPN – which will also air the event through the multiscreen online platform ESPN Play – and FOX Sports.
"One day before starting, we have signed another important deal to cover Sochi's Games, which we intend, together with Rio's Olympics, to be the most watched event in the whole region," said Arturo Elías Ayub, CEO at UNO Noticias, part of the América Móvil group.