LFP, Mediapro renew ChryonHego partnership

Juan Fernandez Gonzalez | 07-02-2014

Spain's Liga de Fútbol Profesional (LFP) and Mediapro have renewed their agreement with ChyronHego, extending their TRACAB player tracking contract for four years.

Through the partnership, the TRACAB 4.0 systems will continue to capture real-time digital sports data for all 42 clubs in La Liga's first and second divisions.

"We are delighted that Spain's LFP has chosen TRACAB as the league's official player tracking solution for four more years," said Johan Apel, president and chief executive officer at ChyronHego. "TRACAB and Mediacoach provide a very powerful solution for providing accurate real-time data and video for top leagues such as LFP, the media, and fans worldwide."

La Liga is one of the national football championships most watched worldwide, thanks to the presence of Real Madrid and Barcelona and their stars Cristiano Ronaldo and Lionel Messi.

ChyronHego's player tracking system has been used in thousands of sporting events including football, tennis, rugby, cricket, basketball, American football and baseball. The technology is also deployed in top leagues worldwide, in addition to La Liga, including the English Premier League, Germany's Bundesliga and the Dutch Eredivisie.

Thanks to an advanced image-processing technology, TRACAB delivers true 3D player and object tracking in real time. TRACAB data can be streamed through a wide range of visualization platforms including broadcast graphics systems, online and mobile platforms.