FreeWheel wins integrated video advertising deal at Amazon

Michelle Clancy | 07-02-2014

FreeWheel has been selected by Amazon to power its video advertising platform so that it can create advertising experiences that help customers find, discover and buy goods and services.

The advertising technology firm will integrate relevant brands and e-commerce advertising experiences within this video content, which includes game trailers, movie trailers, how-to videos and other endemic video content across several product categories. These short videos are surfaced in relevant search results, giving customers the opportunity to view and learn more about products that interest them.

For instance, video game trailers may include a Shop Now button, so that customers can go to that title's page on Amazon with a single click. Movie trailers may include a short pre-roll advertisement that helps customers discover new products.

"Our customers love video," said Lisa Utzschneider, vice president of global advertising sales for Amazon Media Group. "We're excited to be connecting customers and advertisers through our video content, in ways that help customers discover and learn about great, relevant products. We benefit from FreeWheel's video advertising expertise as we work to provide a great customer and advertiser experience."