Ericsson snaps up Azuki for multiscreen prowess

Michelle Clancy | 07-02-2014

Swedish infrastructure giant Ericsson is planning to acquire Massachusetts-based Azuki Systems to boost its multiscreen and over-the-top (OTT) video capabilities.

Azuki provides TV anywhere and multiscreen delivery platforms for service providers, content owners and broadcasters.

"We are executing on our TV and media strategy, and Azuki adds key technologies and capabilities to extend our market leadership position," said Per Borgklint, senior vice president and head of business unit support solutions at Ericsson. "Traditional TV is shifting rapidly towards TV anywhere. Azuki Systems further positions Ericsson to help customers deliver on the networked society's global demand for customised and personalised media experiences that include content on any screen, any time across any network."

Through Azuki, Ericsson will also gain additional key functionality related to the deployment of TV anywhere services, including adaptive bit rate (ABR) and content protection technologies; it also enables multiple monetization options, beyond portals and authentication services. Azuki's customers are cable operators, IPTV providers, mobile network operators and content owners.

"Service providers, content owners and broadcasters face a range of challenges as they race to make content available on any device," said Cheng Wu, CEO and co-founder of Azuki Systems. "Through worldwide deployments of our proven next-generation video delivery solution, we have helped accelerate deployment and monetisation of TV anywhere services. Continuing this work as part of Ericsson will ensure that customers globally will have the most advanced support as they aim to deliver the best services for their subscribers."

Azuki Systems enriches Ericsson's TV and media portfolio further, which recently got a big boost from the high profile acquisition of the Mediaroom IPTV platform from Microsoft.

The acquisition is expected to close before the end of February, subject to customary closing conditions.