MTG licenses LViS Studio for Sochi Legends real-time sports game
Editor | 10-02-2014
Scandinavian pay-TV group Modern Times Group (MTG) has sought out second-screen platform provider Monterosa to provide the enabling technology for its real-time sports game Sochi Legends.
MTGx, the broadcaster’s digital accelerator division, has licensed Monterosa’s LViS Studio platform and hired Monterosa’s apps team to craft the live game that will be offered during the Winter Olympics.
LViS is designed to create and monetise real-time, second-screen games and experiences across mobile devices and social platforms, then integrate them with live TV graphics. The LViS platform also provides components and APIs for developers to make high volume, real-time interaction, including live trivia, predictions, leader boards and a new competitions management service.
Within the game, fans prove their knowledge by heading to the Viasat mobile site or app, and answer daily trivia questions to gain bronze, silver and gold medals. During live Ice Hockey games, they can also win medals and score points by correctly predicting events in the game. Over the course of the Olympics, players advance from 'Trainee' to the ultimate accolade, 'Sochi Legend'.
Commenting on what the company will be trying to achieve with the second-screen app, Fergal Walker, MD for MTG's audience interaction solution Like.tv, said: "Modern audiences expect to be able to engage more with the content they love, and MTG aims to help them. Sochi Legends enables sports fans of all ages to get a little closer to the 2014 Winter Olympics by taking part in daily quizzes and predictions. Leveraging Monterosa's LVIS platform enabled us to develop this solution speedily and gives us the ability to repeat this and build on it for future audience engagement."