BBC Two doubles audience share with Sochi coverage
Rebecca Hawkes | 11-02-2014
A peak audience of three million viewers tuned into BBC Two's coverage of the Winter Olympics' opening weekend, as Jenny Jones claimed Britain's first ever Olympic medal on snow.
The excitement was only too clear for the channel's commentators Ed Leigh, Tim Warwood and British snowboarder Aimee Fuller, who were heard cheering when one of Jones' competitors fell during the snowboarding slopestyle final on Sunday 9 February.
The BBC has since apologised after more than 300 people complained over the quality of what some termed 'puerile' commentary. The broadcaster said it was "truly historic occasion for Team GB" however, "this excitement got the better of them and this is something we will work on for future events."
Despite the complaints, BBC2 claimed a 14.3% audience share for its extensive coverage from Sochi over Sunday – more than twice its average audience – and beat ITV's viewing figures on both Saturday and Sunday (8 and 9 February).
The coverage on BBC2 peaked on Sunday evening, with four million viewers tuning in at 7pm, following a five-minute peak of 3.4 million for Friday's opening ceremony (equating to an average 2.5 million viewers, or a 16% audience share).