truTV targets 25 million Latin Americans
Juan Fernandez Gonzalez | 11-02-2014
Turner's entertainment pay-TV signal truTV has been added to the line-up of Colombia's Claro, increasing its potential audience to 25 million of Latin Americans.
For the first time, the channel has launched its HD version in Colombia.
The network claims that 2014 will be the most important year since the channel's premiere in Latin America in 2009, as the potential audience will increase and new and successful series and shows will be added to its line-up.
By the end of the month, truTV will add to its schedule the Finnish production The Dudesons, INK Master and Tattoo Nightmares – two reality shows about tattoos – and Total Blackout. In addition, the network is after repeating previous audience success with the new seasons of Killer Karaoke and The Hero, the most watched reality shows of last year.
The channel, belonging to Time Warner and operated by Turner Broadcasting System, is already available in the main Latin American markets, including Brazil. The network is broadcasting through the largest regional satellite operators such as DirecTV and Movistar TV and several national cable platforms including Claro, Chile's VTR, Argentina's Cablehogar and Venezuela's Inter.