Online, mobile video to grow at double-digit rates through 2019

Parent Category: News | 11-02-2014

While pay-TV services will continue to serve as the primary video entertainment solution for many consumers for the foreseeable future, continued growth of online and mobile video viewing on connected devices is notable. Overall time spent watching online video is expected to pass 21 hours per month by 2019, up from 12.7 hours in 2013.

According to ABI Research, worldwide mobile views constituted more than 20% of the total in 2013 and this share will continue to grow more than doubling during the five-year forecast window. In fact, despite excitement from platforms like Google Chromecast and gaming consoles from Microsoft and Sony, annual increases in mobile online viewing (tablets and smartphones) are higher than any other category.

"Mobile viewing also creates additional touch-points which can greatly increase the number of content plays per household be it multiple household members each watching on mobile screens or multi-tasking while sitting in front of the TV," said ABI senior analyst Michael Inouye. "In addition, as pay-TV services continue to extend the reach of multiscreen services, we expect more content, like live sporting events, to play an increasing role on mobile devices."

Computers, however, will remain relevant as many expect these devices to continue serving as the primary viewing device during the workday hours while tablets secure the most views in the evening.

Connected consumer electronics overall tend to see more traffic in the early evening when families often share viewing time; this viewing replaces traditional linear or DVR TV viewing.

"Along with time of day, video content also plays a critical role in the type of devices consumers use to watch online video," said ABI practice director Sam Rosen. "Short-form video, for instance, is quickly becoming the domain of mobile devices. For connected CE it's less about failing to compete with mobile, than it is a reflection of consumers' lifestyles and how it dictates which devices are used and when."