RTL takes interactive music channel to TV screens
The interactive music channel dooloop, which German media group RTL launched on the Internet in June 2012, is now also available on TV sets.
Music fans wanting to access the free-of-charge, advertising-financed service need a connected TV set hooked up to the Internet and compliant with interactive multimedia standard HbbTV.
Viewers can decide whether they want to lean back and watch dooloop's linear music selection like a conventional TV channel or whether they want to customise the music videos to their personal taste by indicating whether they like them or not.
The service which is available on the TV channel slots of RTL and VOX can now be used on four screens: TVs, PCs, tablets and smartphones. Besides the video-on-demand (VOD) services under the Now brand and the Clipfish channels Music, Comedy and Anime, dooloop is the eighth TV service operated by German RTL group for connected TV sets.