NBA All-Star 2014 puts full-court press on global coverage
Parent Category: News | 13-02-2014
Call it a slam-dunk for multiscreen: the NBA All-Star Game 2014 (and surrounding events) is going truly global this year, reaching fans live in 215 countries and territories in 47 languages on their televisions, computers, mobile devices and tablets.
NBA League Pass International subscribers in more than 200 countries and territories will have access to all All-Star events on computers, tablets and mobile devices. NBA TV International will reach fans in 97 countries and territories with behind-the-scenes coverage of practices, player interviews, studio shows and press conferences.
All-Star 2014 will also have extensive global reach through digital and social media. The league has more than 500 million likes and followers on social media, 16 international NBA.com sites and 17 international Facebook pages. Through the NBA Game Time app, fans will have access to comprehensive free content such as videos, highlights, stats and scores.
On the gaming front, fans globally will be able to interact and cast votes to help determine the Most Valuable Player of the BBVA Compass Rising Stars Challenge and the All-Star Game, as well as the 'Dunker of the Night' in the Sprite Slam Dunk.
Coverage will be thick for traditional broadcast too. More than 265 international media members from 42 countries will converge in New Orleans for the game, and representatives of nearly 90 international television and radio outlets and websites will be on site, with 16 partners performing live courtside commentary in languages such as Arabic, Danish, French, Greek, Hungarian, Japanese, Mandarin, Polish and Tagalog.
Notably, more than 50 media members from Latin America will be onsite. For the first time, Brazil's Space will be onsite gathering footage and conducting interviews to give fans an all-access look into All-Star to enhance the coverage of the live events. Former Brazilian basketball player Magic Paula will conduct interviews for Space's Brazilian network. And in Argentina DeporTV, a first-time NBA partner, will be airing All-Star live on its free-to-air channel across all of Argentina.
Asia will be well represented too. In China, All-Star will be televised live nationally on CCTV5, regionally through a network of partners, and streamed live or on-demand on Sina, Tencent and NBA.com/China. For the first time, Sina will provide 24-hour weekend-long, original All-Star programming starting Friday and Tencent will provide onsite commentary and interact live with their virtual studio in China. Sony SIX in India will send a correspondent to New Orleans. WOWOW meanwhile will have Japanese celebrities join their pregame studio show in Tokyo including professional basketball players Taishi Ito and Kei Igarashi, Japanese musician Bose and comedian Hiroshi Tamura.
In Europe, BT Sport will broadcast all All-Star events live for the first time across the UK, Spain's Canal+ will be onsite providing coverage for fans in Spain and Hungary's Sport 1 will be onsite doing live commentary in Hungarian.
And finally, when it comes to MENA, beIN Sports will be onsite providing live commentary for all events in Arabic for fans throughout the Middle East and North Africa. And for the first time, SuperSport will have a crew onsite and broadcast All-Star live throughout Africa. SuperSport, which operates NBA.com/Africa, will also have comprehensive online coverage.
The global focus is fitting considering that nine NBA international players will participate in the All-Star events: Dallas' Dirk Nowitzki (Germany), San Antonio's Tony Parker (France), Cleveland's Kyrie Irving (Australia), Milwaukee's Giannis Antetokounmpo (Greece), Toronto's Jonas Valanciunas (Lithuania), Oklahoma City's Steven Adams (New Zealand), Boston's Kelly Olynyk (Canada), Phoenix's Goran Dragic (Slovenia) and San Antonio's Marco Belinelli (Italy).