Comcast expands Xfinity EST portfolio with Warner Bros deal

Michelle Clancy | 13-02-2014

Comcast has announced it has signed an agreement with Warner Bros to start selling the studio's titles through the Xfinity On Demand digital store. Beginning today (13 February), Xfinity TV customers will be able to purchase Warner Bros movies and TV shows to own and access anytime, anywhere, on any device.

"We are thrilled to add the Warner Bros' hit films and television shows to our rapidly expanding offering of titles available for purchase," said Michael Schreiber, senior vice president of content acquisition at Comcast. "Our Xfinity On Demand platform provides customers with the most current content, where and when they want it, and the incredible success of our digital store and cloud-based digital locker will only continue to grow as we expand the platform."

Gravity, one of the top-grossing movies of 2013, earned 10 Academy Award nominations including Best Actress, Best Director and Best Picture and is among the first titles for purchase. Additional Warner Bros titles that will become available for purchase include: 42, Argo, The Great Gatsby, The Hobbit: An Unexpected Journey, The Lord of the Rings trilogy, Man of Steel, Pacific Rim, Prisoners, We're the Millers, The Conjuring, The Following, Getaway, The Hangover Part III and Veronica Mars.

"Comcast is an excellent partner and its Xfinity TV digital storefront is a terrific outlet for Warner Bros' great slate of films and TV shows," said Jim Wuthrich, president of the Americas for Warner Bros Home Entertainment. "We're very pleased to see Comcast move into digital sales and we look forward to helping them further expand their digital store."

In November 2013, Comcast became the first pay-television provider in the country to sell digital HD content for download and streaming in an electronic sell-through model.