NPO to rebrand digital thematic channels

February 13, 2014 13.11 Europe/London By Robert Briel

Dutch public broadcaster NPO is rebranding its suite of digital thematic channels.

The umbrella organisation of the Dutch public broadcasters is renaming the three main Dutch public channels Nederland 1, 2 and 3 into NPO 1, 2 and 3.

The ten thematic channels will also have the NPO branding and are to be called NPO Best (now Best24), NPO Nieuws (now Journaal24), NPO Politiek (now Politiek24), NPO Sport (now Sport24), NPO Cultura (now Cultura24), NPO Doc (now HollandDoc24), NPO 101 (now 101TV), NPO Humor TV (Now HumorTV24) and NPO Zapp Xtra (now Zapp/Zappelin24).