Sky adds to box sets on demand
Sky customers can now access even more TV box sets on demand, including full series of 24, Modern Family, Girls and Bones. This builds on the rapid expansion of the service throughout 2013, during which time the number of hours of TV box sets available on Sky has more than doubled. TV fans are now able to enjoy more TV box sets of the latest shows on demand through Sky than they can through any other UK pay TV or online subscription service.
More than 4 million connected Sky homes already have access to range of popular TV box sets to watch whenever they want, including An Idiot Abroad, Banshee, Castle, Criminal Minds, The Following, Luther, Mad Dogs, Misfits, Moone Boy, Peep Show, Stella, A Touch of Cloth, A Young Doctor’s Notebook, and The Wire. From March, customers can expect to see even more box sets joining the service including Spartacus, Black Books and Da Vinci’s Demons. Sky customers will also be able to catch up on previous seasons of Mad Men ahead of the airing of the final series of the show on Sky Atlantic in mid-April.
To promote the new expanded service, Sky is launching a major new marketing campaign starring actor Idris Elba (The Wire, Luther).
Luke Bradley-Jones, Sky’s Director of TV Products, comments: “We are delighted to be able to offer our customers the biggest range of the latest box sets, all available straight from their Sky+HD box. Customers just need to connect their box to broadband and they’ll have access to more of the latest TV box sets than any other pay TV provider. We’re delighted that the star of one of our most popular titles is starring in this major new campaign that will help even more people discover the range of iconic box sets available through Sky.”