NBC taps Microsoft Azure for multiscreen Olympics streaming

Parent Category: News | 14-02-2014

Microsoft is the cloud encoding and hosting platform provider for NBC's production of the 2014 Olympic Winter Games in Sochi, Russia, powering more than 50 live high-definition streams and on-demand content.

NBC is using Windows Azure Media Services, a video service platform hosted in Microsoft's data centres, to publish and stream coverage of the 2014 Sochi Winter Games. Whether on an Internet-connected TV, tablet or smartphone, viewers will be able to access live and on-demand content via the NBC Sports Live Extra app available free on Windows 8 and Windows RT devices, Windows Phone, Android and iOS. In addition, viewers can go to NBCOlympics.com to view live or on-demand Olympics events on a PC or Mac.

"During the 2012 London Olympics Games, viewers with connected devices watched, on average, six hours of NBC Olympics' coverage a day, and we anticipate this demand will continue to grow for the upcoming Sochi Olympic Games," said Scott Guthrie, acting lead of Microsoft's cloud and enterprise group. "To meet that demand, Windows Azure is leading the way by providing end-to-end live streaming of the Winter Olympics entirely in the cloud, including encoding, transcoding and streaming, for the first time in history. Our partnership with NBC Olympics delivers an immersive viewing experience, bringing the 2014 Olympic Winter Games to viewers' fingertips, thanks to our powerful cloud technology and One Microsoft approach."

Microsoft is working with Adobe Systems Inc. and its Primetime TV publishing and monetisation platform, and iStreamPlanet and its cloud-based, live video workflow solution Aventus, for NBC's streaming coverage of the Olympic Games.